Joseph I. Umaña is a versatile content development consultant, producer, and storyteller with over nine years of experience in the entertainment and streaming industry. Specializing in over-the-top content (OTT), digital and physical production, and multilingual marketing, Joseph has collaborated with leading platforms and studios such as Amazon Prime Video, Sony, Paramount, Lionsgate, Universal, and more.

Currently, Joseph is developing a robust slate of multi-genre films and series for international markets through his new production company, Continuous Mot, which is dedicated to creating inclusive and diverse content that resonates with global audiences. Previously, Joseph served as the Senior Manager of Global Originals Digital Marketing for ViX, where he led social and editorial campaigns for movies and series, generating billions of impressions and strong brand engagement from English and Spanish-speaking audiences. Notably, he spearheaded the digital campaign for the highest-grossing Spanish-language movie of the year in the US and Mexico.

Joseph was born and raised in the Hollywood/West Hollywood area of Los Angeles and earned a BA in Cinema and Television Arts - Film Production from CSU Northridge. During his time at CSUN, he was honored as a Hollywood Foreign Press Fellow and received grants from Kodak and Panavision. His film, The Sounds of Silence, received numerous accolades, including Best of Fest, Best Short Screenplay, Best Experimental Film at the Media Arts Festival, a BEA Award, an ASC Honorable Mention, and a semi-finalist spot for a Student Academy Award (West Coast Region). The film toured internationally and garnered critical acclaim.

Joseph continued his education with MFAs from the USC School of Cinematic Arts and the American Film Institute, and completed post-graduate work at the Yale School of Management. His passion for storytelling, data, and multicultural trends fuels his mission to amplify underrepresented voices through powerful visual narratives.

With experience working at companies such as WME, Vuguru, Lionsgate, Amazon, and Wondros, as well as on indie feature productions in the USA and Spain, Joseph brings a wealth of creative and strategic insight to every project. He remains deeply committed to crafting impactful stories that transcend boundaries and inspire audiences worldwide.

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Joey Umana

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